Best Tips Lawyers Can Use to Retain More Clients

When it comes to ensuring you have the best law firm advertising possible, it’s a wise idea to avoid taking things into your own hands or — even worse — hiring someone who clearly doesn’t have much experience in the field. Unfortunately, there are a few firms who’ve had to learn this lesson the hard way and got stuck with some of the worst law firm advertising examples you’ll ever see in your life. Hopefully, by reading this article, you’ll have even more respect for the art of professional marketing! Law Firm Marketing Strategies 1. Winsthon and Heath Group Talk about going viral for the wrong reasons. When the Winsthon and Heath Group released this commercial in 2014, they probably didn’t expect to receive the attention it did — at least, not how they’d originally intended. From a bizarre surprise appearance by our favorite best-selling rapper “Master P” to voiceover clips that sound as if they were pulled straight from a sitcom, this is one of those advertisements that leave you wit...

Are you concerned about the performance of your lead generation campaign, and suspect hidden issues in your marketing efforts? Here are some of the red flags you should look for in your lead generation campaigns to improve your attorney marketing strategies. Poor Lead Quality Are you feeling frustrated with the quality of your lead generation campaign? It’s part of the process of building a pipeline of leads that will result in great clients.  If you suspect that the quality of your lead campaign is not there, here are a few red flags to watch out for. best Legal leads for lawyers 1.    Non-Exclusive Leads If you're buying leads that are being redistributed to your competitors, that is a big red flag that your lead generation partner is not giving you a competitive edge.  In fact, they may be making the competitive landscape of your area worse.  If you’re going to pay for a lead generation campaign make sure it’s exclusive.  It may be more expensive, b...

At Grow My Firm Online we have worked with law firms across the country helping them find clients through lead generation campaigns. The level of sophistication in law firms varies widely. Some law firms have entire departments dedicated to digital lead generation, while some lawyers may just be getting started out. Whatever your knowledge level is in regards to legal lead generation campaigns, the core of it revolves around uncovering high quality leads. Quality leads are potential customers who have all of the makings for a great case. They meet all of the qualifications for a strong argument, and they are ready to contract the services of a law firm. Best of all, they are in your town, and looking for a lawyer just like you. Lesser quality leads are people who may be very interested in hiring a lawyer, however the outcome of their case is less clear. There are millions of Americans using search engines like Google, Bing, and Yahoo etc. to find lawyers in their areas. There are milli...