Best Tips Lawyers Can Use to Retain More Clients

    Double check your Value Proposition, and then record it.   Society, the economy, and the competition are constantly changing. You must double-check your value proposition, to make sure your law firm is competitive with others in the field.  Do a market analysis to find out what benefits your competitors are offering. Read and listen to the marketing materials for other law firms in your geographic region or area of practice. By doing this research, you can better understand your market position, and be able to better craft your value proposition.  Are you the economical and effective choice, or are you the premium law firm with the highest level of customer care?   Once you’re confident about your value proposition and sales pitch, make a recording and add it to your phone system’s holding message.  This is a big deal.   There is a critical moment between when the in-take specialist transfers the call to you, and when the client is holding.  During these few minutes, playing a r

Client acquisition in the legal field has fundamentally changed, and the expectations of clients have changed with it.The concept of the networking luncheons is waning, the probability of receiving a walk-in to your law office has diminished, and let’s be realistic, measuring the return on ad spend for a billboard or magazine article is unclear at best.    Maybe you know this instinctually, and have already adapted to digital lead generation, but take it a step further, and deep down you also know it’s more than just a numbers game.  If you are receiving legal leads for lawyers, but getting poor results, doing more of the same won’t improve the situation.Sure, you can return the legal leads for attorneys to your lead generation partner, cancel the service, switch to another, repeat, but this won’t help you achieve your goal of financial success and earning more money.    You need sales strategy, and you need your whole team on-board.  My name is Rebecca Evers, and I work in digital lea